GfK Predicts Global CE Growth in 2014-2015

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At the IFA Global Press Conference 2014 (largest one yet) held in Turkey, analyst GfK presented some good news-- the global CE market should return to growth in 2014 (1%) and 2015 (5%) thanks to an improving world economy and growing TV and PC sales.

IFAFrom our region the bulk of such growth should come from MEA, as Europe will make only a "minor contribution."

Dr. Christian Göke, Chief Executive Officer of Messe Berlin says, “We are already eagerly awaiting IFA 2014, and for the first time we can offer an increased area in response to the continuing high level of demand from exhibitors. With the CityCube Berlin we have not only gained 6,000 square metres of urgently needed display space, but it also creates new opportunities for meeting exhibitors’ additional requirements.

"This event will again provide the markets with an effective impetus," gfu chairman Hans-Joachim Kamp adds. "With a new congress and its traditionally large number of new products on display, along with innovative solutions and unique new products making their world debut, IFA 2014 is again setting new standards."

2014 also sees the launch of the "IFA+ Summit", an international forum bringing together top executives and minds from the technology and content fields, as well as discussion on new trends and ideas. The IFA 2014 opening keynote will be Samsung president and CEO, Boo-Keun Yoon.


Important changes on the fairgrounds

When visitors arrive for IFA 2014 on 5-10 September 2014, the Berlin Exhibition Grounds will be dramatically changed forever by the addition of the CityCube.

CityCube is big enough to host events with up to 11,000 participants when it opens in May 2014. The multi-storey structure will dominate the Messe Süd entrance and lead into Hall 7.

At the same time the iconic ICC Berlin (across the street from Halls 13, 14, 15, 16) will terminate operations in order to undergo extensive restoration work.

Go IFA Global Press Conference




Go IFA 2014: Increase and Expansion