A Moto for the Budget Conscious

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Motorola announces a smartphone it describes as "available to practically everyone"-- the Moto E, a handset supposedly ideal for both more price conscious and first-time customers priced at $129.

Moto EIt features a 4.3-inch display, 1980mAh battery, 5MP camera and a 1.2GHz Qualcomm Snapdragon 200 processor inside a plastic case complete with interchangeable backs (or "Motorola Shells") in various colour and design combination.

Android KitKat is the OS of choice, and storage is expandable to 32GB via microSD slot.

Meanwhile the other budget-friendly Motorola handset gets an upgrade-- the Moto G is now available with 4G LTE connectivity and a slight ($30) increase in price.

Motorola actually managed to find success with its budget smartphone strategy, as according to Kantar Worldpanel the Moto G was a Q1 2013 top seller in European markets during Q1 2014. “Motorola was nowhere in Europe before the Moto G launched in November last year, but the new model has since boosted the manufacturer to 6% of British sales," the analyst says. "It highlights the speed at which a quality budget phone can disrupt a market.”

The Moto E and the 4G LTE Moto G should hit global markets sometime by end May 2014.

Go Introducing Moto E and Moto G With 4G LTE

Go Motorola Back in the Game with Moto G Success (Kantar Worldpanel)