HTC Intros RE Action Camera

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HTC launches what is probably the most unusual take on GoPro-style action cameras in recent memory-- the RE Camera, a device the size and shape of a small pipe designed to be an action camera for regular folks.

HTC RE CameraIt features two buttons, one at the back and the other at the front and a pair of LED lights. Inside are 820mAh battery (HTC claims it powers up to 1hour 40 minutes of continuous 1080p video or 1200 photos), a 16MP sensor and an ultra-wide angle (146-degree) fixed-focus lens. Storage comes via microSD slot and included 8GB card, upgradeable to up to 128GB.

Interestingly it lacks a viewfinder, making it a literal point-and-shoot camera. Equally unusual-- at least for HTC-- is the fact the RE Camera is actually cross-platform, allowing customers to pair it with either Android or iOS devices over wifi or Bluetooth LE for either file transfer, use as a remote viewfinder or time-lapse videos.

Another cool feature is the lack power button. Instead, a grip sensor switches it on when picked up. Meanwhile the glossy casing is IPX7 water resistant, allowing the RE to operate under a meter of water for up to 30 minutes.

The RE is accompanied with a variety of accessories, including tripods and body, clothing and bike mounts.

Desire EyeAlso launched by HTC is the Desire Eye-- a mid-tier smartphone featuring a 2.3GHz Qualcomm 801 Snapdragon CPU, 1920x1080 display, 16GB internal storage and 13MP wide-angle cameras on both front and back, making it ideal for the more selfie-obsessed customers (did you know "#me" is the 3rd most used Twitter hashtag? HTC assures us it is the case).

Other Eye features include dual front-facing speakers, 3 microphones with noise-canceling capability and waterproof polycarbonate casing.

The RE camera will be first available in the US from late October 2014 before eventual global rollout, while the Desire EYE should hit EMEA markets at around the same timeframe.

Go RE Camera

Go Desire Eye