Amazon to Open Brick-and-Mortar Store?

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The biggest online retailer in the world is supposedly set to embrace traditional brick-and-mortar retail-- the Wall Street Journal reports Amazon will open a first physical outlet in New York City.

Amazon logos The store will be located at a prime slice of Manhattan real estate, specifically at 34th Street, close to the Macy's flagship and the Empire State Building. In other words the outlet appears to be an Amazon advertising effort, one showing off hardware offerings such as Kindle eReaders, the Fire smartphone and the Fire TV STB.

The WSJ adds the store will also act as a mini-warehouse for deliveries, returns, exchanges and pickups within New York, and if it proves a success the model might be rolled out to other US cities.

This is not the first time Amazon was rumored to open a physical shop-- back in February 2012 US books blog Good EReader claimed the retailer was planning to roll out a brick-and-mortar store in its home Seattle.

Go Amazon to Open First Brick-and-Mortar Site (WSJ, subscription required)