Apple to Boost Music With Shazam Buy?

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Apple has a plan to further improve the Music streaming service, TechCrunch reports-- it is "close" to buying Shazam, the app allowing users to identify any song by listening to an audio clip.

Shazam Shazam uses machine learning to identify audio clips from songs, TV shows and more. Launched back in 1999 (when it was available as a service accessed via SMS code), it currently offers a standalone app for iOS, macOS and watchOS device. In turn it integrates with other services, such as Snapchat, Siri and music apps including Spotify and Apple Music.

In addition, users can follow artists on Shazam to learn what they are "Shazamming," while an augmented reality marketing service allows one to discover content based on pictures snapped with the app. As the company puts it, “you came for music, stay to experience McDonald’s Karaoke, MTN Dew VR Racing and much more.”

One TechCrunch source claims the asking price for Shazam is "in the 9 figures." Another puts it at around $401 million, and PitchBook puts the value of Shazam at $1.02 billion. As to how Apple will use Shazam, one can imagine an integration of its AR technology in order to attract more users to the Music platform.

Go Apple is Acquiring the Music Recognition App Shazam (TechCrunch)