Market Trends - Stats

IDC: Improvements Ahead for "Challenging" PCD Market

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IDC: Improvements Ahead for

According to IDC, W. European PCD (Personal Computing Device, covering both traditional PCs and tablets) shipments will total 79.2 million units in 2017, a -2.6% decrease.

The analyst combines desktop PC, notebook and workstation shipments with slate and detachable tablets. Some products, such as convertibles, ultraslims and detachables, are to expand until at least 2021, making 43.3% of the overall PCD market by then, compared with 21.9% at end 2016. This is the result of users across both consumer and enterprise segments going for thinner and lighter devices, instead of traditional solutions.

As a result, the traditional PC market will still decline over the next 5 years, wheras the tablet market will show "some" resilience and stabilise over the forecast period.

The commercial PCD segment is to perform well, with a "slight" decrease by end 2017 before a return to positive growth by 2018 (1.2%). Growth should reach 6.4% in 2020, with SMBs as main driver. On the other hand the consumer segment should decline further until 2021, even if "not significantly." The longer lifespan of devices affects the consumer market, although some new form factors will be adopted, such as convertibles.

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IDC: Personal Computing Devices Remain in Decline

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IDC: Personal Computing Devices Remain in Decline

According to IDC the global personal computing device (PCD) is set to remain in "slight" decline through 2021, with shipments falling from 435.1 million units in 2016 to 398.3m in 2021, making a CAGR of -1.7% for the 5-year period.

The analyst defines "personal computing devices" as traditional PCs (combining desktops, notebooks and workstations) and tablets (slates and detachables).

While the PCD market will not see growth throughout the forecast period, it should see some interesting trends-- notebook PCs show "small but steady" Y-o-Y growth in all years but 2018, and hybrid devices are the fastest growing PCD segment with a 5-year CAGR of over 14%. Ultraslim notebooks should also grow quickly with a CAGR of 18% through 2021, and the commercial segment will be a "relative bright spot" reaching stability in 2017 before growth in 2019 and beyond.

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Gartner: 2017 Device Shipments Essentially Flat

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Gartner: 2017 Device Shipments Essentially Flat

Gartner forecasts global shipments of PCs, tablets and smartphones to reach 2.3 billion in 2017-- a -0.3% decline from 2016, with the market expected to return to slight growth in 2018 with a 1.6% shipment increase.

"Overall, the shipment growth of the device market is steady for the first time in many years," the analyst says. "PC shipments are slightly lower while phone shipments are slightly higher-- leading to a slight downward revision in shipments from the previous forecast."

As one might expect, PC shipments remain on the decline, with 2017 dropping by -3%. However such decline is slower than in recent years, thanks to Windows 10 replacement purchasing. The prices of components such as DRAM and SSDs continue to increase, creating headwinds for the global PC market and (to a lesser extent) the smartphone market. Manufacturers are absorbing at least some of the impact of PC component prices, due to fears that a PC price increase will reduce their share of a competitive market.

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What are the CE Trends of IFA 2017?

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What are the CE Trends of IFA 2017?

The pre-IFA 2017 press conference details the what visitors are to expect at the trade show-- with offerings including ultra-slim TVs, high-quality audio components, 360-degree cameras and 3D printers.

“We believe it’s time to define consumer electronics in a new way," Messe Berlin CEO Dr. Christian Göke says. "The boundaries between consumer electronics and home appliances, the digital and the physical worlds, are blurring. Whether it is in the kitchen, the living room or the office, the “consumerisation” of devices is exponential room to healthcare and wellness, automotive, mobile devices Internet of Things and the smart home, to new fields like drones, virtual, augmented and mixed reality."

The press conference also provided details on the CE market-- according to GfK director Jürgen Boyny sales are likely to take a slight dip in 2017 (from $949 billion in 2016 to $945bn in 2017) before recovery in 2018 ($954bn). Driving the market are 5 key trends, namely the rise of mobile commerce and mobile payments, the mainstreaming of VR/AR, the growth of smart home, connected cars and autonomous driving, and wearables.

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Gartner: Spending on Devices Up, Shipments Flat

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Gartner: Spending on Devices Up, Shipments Flat

According to Gartner higher PC, ultramobile and mobile phone ASPs will lead to 2017 end-user spending worth nearly $600 billion, a 2% increase, even if unit shipments are to remain essentially flat.

Gartner forecasts ASPs for computing devices and mobile phones will increase by 2% in 2017. The reasons boil down to two-- increasing component prices (mainly for PCs but also phones) and customer interest in value and higher quality phones overriding the want for a bargain.

"Across the world, the device market is becoming less price-sensitive," the analyst remarks. "Consumers and businesses are seeking better products that suit their lifestyles, rather than just opting for the cheapest products."

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ABI: Standalone Headsets Drive VR Market

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ABI: Standalone Headsets Drive VR Market

Virtual Reality (VR) is set to "thrive off a swath of new and compelling content choices" after a content-starved market launch, ABI Research reports-- total VR device shipments are forecast to reach 110 million by 2021.

Currently mobile-reliant VR devices (such as the Samsung Gear VR and Google Daydream) lead the market, but the analyst predicts standalone headsets will see a 405% CAGR through 2021, compared to the 42% CAGR of mobile VR. The global market already has new players such as Royole and Pico, and many other Chinese vendors are expected to expand into VR.

“Mobile VR built a solid foundation for the overall market over the past few years, but standalone VR devices will eventually drive it,” ABI adds. “Low cost and high accessibility has, and will continue to, drive VR adoption with mobile devices and associated VR accessories. However, a trend toward standalone devices is surfacing, and will continue over the next five years until mobile and standalone VR devices see parity in terms of shipments.”

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Gartner: Device Shipments to Decline Again

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Gartner: Device Shipments to Decline Again

According to Gartner global combined device (PCs, tablets, ultramobiles and mobile phones) shipments are to decline by -3% in 2016, marking a second consecutive year of decline following the -0.75% drop of 2015.

"The global devices market is not on pace to return to single-digit growth soon," the analyst says. As such growth is set to remain flat during the next 5 years, with all segments declining in 2016 except for the single-digit growth shown by premium ultramobiles and entry-level phones.

PC shipments are forecast to drop by -8% in 2016 due to a combination of the install base bottoming out and a halting replacement cycle. That said, 2016 also sees the effect of currency depreciation on the market diminish, leading to flat Q2 2016 market growth (-0.9% Y-o-Y) in W. Europe after 4 consecutive quarters of decline.

However Gartner warns the PC market will remain difficult in W. Europe following the Brexit vote. Vendors will mitigate the currency depreciation of the pound by taking advantage of a likely PC component cost drop and "de-feature" PCs to keep prices down. As a result, PC prices in the UK should increase by less than 10% in 2017.

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IDC: Tablets to Rebound on 2018

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IDC: Tablets to Rebound on 2018

Tablets might be on the decline during 2016, but IDC has a positive report for the future-- the device category will return to growth come 2018 and continue at least until 2020, thanks to the popularity of detachable/hybrid tablets.

"Appealing to the commercial audience will be key as detachable tablets aim to take a larger piece of the traditional PC market," the analyst says. "Windows and iOS already have solid detachable offerings and with the latest version of Android, Google will also have a horse in the race as they finally offer better multitasking support and added security features."

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IDC: VR Hardware to "Skyrocket" in 2016

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IDC: VR Hardware to

According to IDC global shipments of virtual reality (VR) are set to reach 9.6 million units, with the likes of Samsung, Sony, HTC and Oculus launching key products bringing revenues worth around $2.3 billion.

VR will be the driver of "nearly all" hardware volumes in 2016, but augmented reality (AR) hardware is forecast to grow over the next few years, leading to shipments growing to over 110m units by 2020.

IDC divides the AR and VR headset market in 3 categories-- screenless viewers (smartphone-powered headsets), tethered Head Mounted Displays (HMDs, headsets driven by a PC or games consoles) and standalone HMDs (headsets backing all required processing).

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Gartner: Smartphone Sales Growth Down to Single Digits in 2016

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Gartner: Smartphone Sales Growth Down to Single Digits in 2016

Gartner reports global smartphone sales will show single-digit growth of 7% in 2016-- a first  marking an end to the era of double-digit smartphone growth according to the analyst.

Smartphone sales for 2016 are forecast to reach 1.5 billion units, while total mobile phone sales are set to reach 1.9bn. Also showing barely positive results is the combined device (PC, tablets, ultramobiles and mobile phones) market, as global shipments are expected to grow by just 0.6% to 2.4bn units in 2016, with end-user spending declining by -1.6%.

"Historically, worsening economic conditions had negligible impact on smartphone sales and spend, but this is no longer the case," Gartner remarks. "China and N America smartphone sales are on pace to be flat in 2016, exhibiting 0.7% and 0.4% growth respectively."

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Will VR Ever Reach the Mainstream? The Answer Might Surprise You!

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Will VR Ever Reach the Mainstream? The Answer Might Surprise You!

The launches of high profile headsets such as the Oculus Rift, HTC Vive and PlayStation VR will surely mark 2016 as a watershed year for VR, but does that mean the technology will soon become mainstream? A Games Developer Conference survey suggests the answer is... no.

As charted by BI Intelligence, the GDC State of the Industry survey shows 20% of games developers believe VR/AR devices will only manage to reach 40% household adoption in N. America (the penetration rate of gaming consoles in the continent) by 2030. The above figure is the most generous the developers get, since 27% insist VR and AR devices will "never" become mainstream, and as such are doomed to remain of niche interest.

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